BIC and Charlie Puth Team Up to Empower
Save The Music Students at Exclusive BIC Creativity Camp in NYC
Back-to-school season is in full swing, and Save The Music is thrilled to have kicked off the school year with a special collaboration between GRAMMY-nominated artist Charlie Puth and world leader in stationery, BIC. This partnership is an extension of BIC’s “A Pen for Every Side of You” campaign, which aims to empower students to tap into their creativity using the iconic BIC 4-Color Ballpoint Pen.
Charlie Puth hosts the BIC Creativity Camp for students and teachers.
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On August 7th, BIC and Charlie Puth hosted an invite-only Creativity Camp in New York City, bringing together students and teachers of our High School Music Technology grant recipient schools Barringer High School, New Brunswick High School, Innovation High School, and The High School for Creative & Performing Arts. The camp provided a vibrant, hands-on experience where students explored their creativity through four dynamic activities, all inspired by the BIC 4-Color Ballpoint Pen. From journal writing and beat-making to album cover designing and live performances, the camp created a unique space for self-expression that goes beyond traditional classroom settings.
The event space was a creative haven, bursting with vibrant colors, oversized musical instruments, life-sized doodle areas, and plush lounges– all designed to inspire participants to explore their full creative potential.
Students connect with Charlie Puth at BIC’s Creativity Camp.
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One of the highlights of the day was the opportunity for students to engage directly with Charlie Puth, creating music and connecting with the artist himself.
Students and teachers of our Music Technology grant recipient schools Barringer High School and New Brunswick High School.
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Students and industry professionals came together during lunch hour and a final workshop presentation, where students presented marketing plans for a mock album release.
Students and teachers of our Music Technology grant recipient schools New Brunswick High School and Innovation High School
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As the camp concluded, students left not only with newfound inspiration but also with backpacks filled with BIC school supplies, ensuring they were well-prepared for the 2024-2025 school year.
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BIC remains committed to supporting music and arts education beyond the Creativity Camp. They have made a thoughtful donation to the Save The Music Foundation to provide writing instruments for the NYC Music Education Project. This ensures that more students will have access to the tools and opportunities they need to explore their creativity meaningfully.
“This back-to-school season, we’re proud to team up with Charlie Puth and Save the Music to shine a light on the importance of music and arts programs. Much like our iconic 4-Color Pen, music and arts not only provide an outlet for self-expression, but also stimulate creativity and support academic achievement.”
– Gonzalve Bich, Chief Executive Officer at BIC